Duration: 3/4 Years Full Time

Fees: INR 1,25,000/- Year

At Pimpri Chinchwad University (PCU) in Pune, our Bachelor's in Journalism, Media & Communication Studies program equips students with essential skills and knowledge for thriving in today’s dynamic media landscape. The curriculum covers a wide range of topics, including Online Journalism, Business Journalism, Political Journalism, TV Journalism, Convergent Journalism, Film Industry Knowledge, Strategic Communication, Public Relations Expertise, Marketing Professionals Development, Advertising, Public Relations (PR), Events and many more. Students gain hands-on experience in Data Analytics, Digital Media Expertise, Mobile Content Creation, Podcast Production, AI in Media, VR Technology Education, and VFX Training. Emphasis on Media Ethics and Laws, International Relations in Media, and Global Media Communication ensures graduates are well-prepared for diverse roles in the media industry.

Our program prepares industry-ready media professionals through advanced training in Multimedia Content Production, Social Media Platforms Strategy, Digital Marketing Skills, and Content Creation for Social Media. Students engage in Research Methodology in Media and Media Research Projects, fostering innovation and practical expertise. Recognized as one of the best university for mass communication in India, PCU offers a state-of-the-art learning environment in Pune, under the guidance of PCET. Join us to pursue a rewarding career in journalism, mass communication, and beyond. ‌

Program Objectives

  • Practical, professional and procedural knowledge required for performing and accomplishing professional tasks associated with the media and Communication.
  • Practical and technical skills required to perform and accomplish the assigned tasks effectively. ‌
  • Capacity to apply the acquired competencies to generate solutions to specific problems related to Mass Communication. ‌
  • Able to demonstrate the acquisition of cognitive and technical skills required to perform and accomplish complex tasks relating to the media production.
  • The ability to employ modern computer languages, environments, and platforms in creating innovative career paths to be an entrepreneur and a zest for higher studies.

Course Structure

Semester I

  • Mass Media Industry
  • Understanding Arts - Form & Content
  • Theories of Media & Communication
  • Introduction to Radio
  • Open Elective I
  • Creative & Critical thinking
  • Literature and Interpretation Skills
  • Applied Communication
  • Professional Ethics / Folklore Tradition

Semester II

  • Society and Culture: Key Concepts & Theories
  • Introduction to Journalism Studies
  • Principles Of Advertising, PR and Marketing
  • Indian Polity & Governance
  • Open Elective II
  • Aesthetics & Media
  • Music Appreciation
  • Advance Communication
  • Folklore Tradition / Professional Ethics - Minor 1

Semester III

  • Convergent Journalism - Print, Broadcast & Online
  • Event Planning, Budgeting & Production
  • Film Studies and Analysis
  • Consumer Behaviour & Psychology
  • Open Elective I
  • Mobile Content Creation
  • Writing Fiction
  • Understanding Harmony / Constitution of India
  • Minor 2

Semester IV

  • Television Studies & Practice
  • Data Analytics & Journalism
  • Film Making - Technical Study
  • International Relations & Policy
  • Open Elective II
  • Photography & Storytelling
  • Theatre for Development
  • Constitution of India / Understanding Harmony
  • Foreign Language 2
  • Minor 3

Semester V

  • Enterprises
  • Strategic Crisis Management & Communication
  • Beat Journalism
  • Internship
  • Open Elective I
  • Documentary & Corporate Film Making
  • Podcast: Production to Publishing
  • Aptitude Logical Reasoning / Environmental Studies
  • Foreign Language 3
  • Minor 4

Semester VI

  • Media Entrepreneurship
  • Fake News & Misinformation
  • Mobile Journalism
  • Laws and Regulations for Media Industry
  • Open Elective II
  • Media Technologies
  • Cross-Cultural Communication
  • Environmental Studies / Aptitude Test
  • Foreign Language 4
  • Minor 5

Semester VII

  • Internship - BAJM
  • Research Methodology
  • Major Project - I - BAJM
  • MOOC - I

Semester VIII

  • Research Project - BBJM
  • MOOC - II
  • Major Project - II - BBJM
Download Syllabus 2025-26 Download Syllabus 2024-25

Career Opportunities

  • Journalist
  • Digital Content Creator
  • Social Media Strategist
  • Public Relations Specialist
  • Photojournalist
  • Mobile Journalist
  • Data Analyst
  • Influencer Marketing Manager

Eligibility

Passed in 10+2 or equivalent course in any discipline (Arts, Science or Commerce) from recognized board with a minimum of 50% of score for Open Category student and 45% for reserved category candidate.

Candidates are selected based on merit AND an Entrance Test conducted by PCU.